So how do you compete when you don’t have the lowest price? Many companies market a low price guarantee and some can actually pull it off with a degree of success. What can you do to dominate the low price competition? I just answered a question that was posted at LinkedIn and I thought you …
Quick Tips: Every Business Must Have 3 Things.
This marks the first post of the new Quick Tips section of my blog. This is where I will share with you brief marketing tips that can benefit your business. Don’t expect long posts that go into great detail. However, if you have questions or would like further explainations on any of the concepts found …
3 Fatal Marketing Mistakes Small Businesses Must Avoid
The title of this post is the 3 Fatal Marketing Mistakes Small Businesses Must Avoid, but I must inform you this is by no means an exhaustive list of marketing mistakes I’ve seen businesses make. In fact, I have a detailed list of 27 marketing mistakes that I’ve researched and studied and I may share …
Using Creative Contests to Get Your Business Noticed and Capture Leads
I just read a great post written by Wendy Kenney about using contests to generate buzz for your business. She lists 29 great contest ideas you can choose from that will not only get your business noticed but are actually fun to do. Everyone wants to win free stuff, right? It’s no secret that contests …
What is Search Engine Optimization?
Search Marketing (SEM), or Search Engine Optimization (SEO), is a complex, ever changing process. Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your website to them is that what works really well today probably won’t work so well tomorrow. That’s why you need …
What is Your USP?
Creating Your Unique Selling Proposition Why should prospects do business with you? How are they greater advantaged in doing business with you vs. any of your competitors? The answer to these questions should be carefully and consistently communicated to your market at every opportunity. Your most unique and relevant advantage is your strongest ally in …
How to Use Brochures to Grow Your Business part 2
14 More Profit-Boosting Ideas, Tips, Tactics & Techniques To Help You Gain Maximum Marketing Value From Every Brochure! Include your brochure when sending out Thank-You cards to clients after the sale. The brochure could introduce a new product or service at a time when the customer is feeling good about you. Use your brochure to …
How to Use Brochures to Grow your Business part 1
Profit-Boosting Ideas, Tips, Tactics & Techniques To Help You Gain Maximum Marketing Value From Every Brochure! A powerful brochure is one of the most effective marketing tools any business could have. It provides an excellent opportunity to deliver important information about your company, products or services. A well-designed brochure can give you a stronger, more established …
Ignoring Social Media Brings Death to Local Businesses
[pro-player]http://www.youtube.com/watch?v=lFZ0z5Fm-Ng[/pro-player] Social media is not just an internet trend. Social media is now a vital tool to the survival and growth of your business. It will change your business. Period. To ignore social media/networking is to sentence your business to death. Strong words I know but it’s the only way I know to help local …
You will also get the audio version of this Special Report. You can download and listen on your computer, burn it to a cd to listen to in your car or download to your ipod to listen to anywhere.
